“A person called our branch to check on his balances. His account was at First Private Bank. In reality he misdialed and called First Fed by mistake. Instead of saying, "You have the wrong number," our seasoned CSR, Ben Yazdani, took advantage of the opportunity and started to talk to him about First Fed and our products. By the time the conversation ended, the person became a new client of First Fed in our Westlake Village Branch with a CD for $123,456.

And we also turn wrong locations into sales too!

“A few weeks ago, Mr. S, a non client, came into the Bank thinking it was a credit union he was looking for. He had some issues regarding a car loan. I (Mina Soliman, PB) offered to sit with him and we made a few phone calls and resolved his issue. He thanked me for my time and left.

Mr. S came in today to see me and told me that his bank never sat with him like I had. As a result, he opened a checking account, safe deposit box, debit card, and online banking. He will also be referring his brother to bank with us.”

So as you can see, it is no mystery why the retail branch network has hit all time new highs in deposit balances. It’s the service, the knowledge and most importantly, the people!! Congratulations, Retail Banking!

Major Banking Events of 2008 and 2009
			Aggregated Deposit Flow
	Date announced	Date Deposits Affected	1 week flow	2 weeks flow	3 weeks flow
Indymac	7/11/08	7/14/08	$(173,534,902)	$(242,449,770	($255,02,397)
WAMU*	9/25/08	9/26/08
Wachovia*	9/29/08	9/29/08	$12,619,199	$22,016,627	$22,315,376
Downey/PFF	11/21/08	11/24/08	$32,216,761	$41,771,033	$20,334,856
FirstFed Cease an Desist Order	1/26/09	1/27/09	$12,345.,678	$12,345,678	$12,345,678
*Combined the deposit flows as they overlapped the same weekend